Media company, MediaCom, appoints new executives for investment roles, according to the latest personnel announcements
Two industry veterans, Liza Davidian and Yorlene Goff, have joined WPP's media agency MediaCom, strengthening its U.S. leadership team. The exact month of their arrival in the current year remains undisclosed.
Both Davidian and Goff bring a wealth of experience from their previous roles at Procter & Gamble, L'OrΓ©al, and rival holding companies. Davidian spent more than two decades at Omnicom Media Group's agency OMD before making the move to MediaCom. Goff, a veteran from an unspecified rival holding company, is also a seasoned professional in the industry.
MediaCom has hired Davidian as evp, investment and activation. In this role, she will lead the agency's future-minded investment vision, developing client investment strategies based on a holistic approach connected to planning and analytics. Davidian will be responsible for all investment and activation for MediaCom across its client businesses.
Before joining MediaCom, Davidian served as managing director at OMD. Her hire was not specified in the text to have occurred in a particular month of the current year.
Goff has been hired as executive director, people. In this role, she will focus on people management, ensuring a positive and productive work environment for MediaCom's team.
Both Davidian and Goff will play crucial roles in driving MediaCom's success in the U.S. market. Their extensive experience and expertise will undoubtedly contribute to the agency's growth and success in the coming years.
This marks an exciting time for MediaCom as it continues to grow and innovate in the media industry. With the addition of Davidian and Goff to its U.S. leadership team, the agency is well-positioned to deliver outstanding results for its clients.
